Photo retouching

October 19, 2012 Comments off

We will spend time in lecture Monday discussing the ethics of retouching images in magazines and advertising. Check out the details of this case of retouching to prep.

The Unretouched Images Victoria’s Secret Doesn’t Want You to See.


Role of women in high-stakes moments

October 12, 2012 Comments off

Many people are praising Martha Raddatz’s performance in last night’s vice presidential debate. Her gender has been noted repeatedly. Why? Because only three women have moderated a total of four presidential debates since 1960 (the last one fully 20 years ago in 1992). Candy Crowley will become the fourth with her upcoming outing.

Does that matter? Why or why not?

There have actually been three — count ‘em, three — female moderators of presidential debates.

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Deconstructing a bold move

October 3, 2012 Comments off

You’ve likely heard or read about this:

Editorial: Jennifer’s Message to her Bully – YouTube.

This Poynter piece adds important context: Local TV anchor criticized for her weight: ‘I don’t take a lot of crap from people’ | Poynter.

What are the ethical questions in here? Some to get you started: Is this a news person doing editorializing? How is that justified? Do responses to personal attacks belong on news? How and why? The anchor ties her experience to larger social issues. What are the effects of that? How are social media being used to share this story?


Just for fun

October 3, 2012 Comments off

I love it when creative people get going.

Oreo Gets Dunked by One of the Best Twitter Replies Ever | Adweek.



Buying social

September 27, 2012 Comments off

Simple ethics question: Is it right to buy connections? Why or why not? How does it differ from buying traditional advertising? What factors stand in opposition to an ethical choice?

Reality Check: 10-15% Of Brands’ Social Media Fans, Likes And Reviews Will Be Fake By 2014, Says Gartner | TechCrunch.

Advertising and issues

September 27, 2012 2 comments

This is a recent effort by Gatorade to shine light on girls and sports. Girls drop out of sports at a much higher rate than boys do. But the video hasn’t gone viral.

Why not?

What is it about social marketing that makes people take notice?

Do companies have a responsibility to use their marketing prowess to help society? Why or why not?

What ethics in advertising make us think about using it to do good?

Keep Her in The Game – YouTube.

The Times Puts an End to Quote Approval

September 21, 2012 Comments off

The New York Times announced it would no longer allow sources to approve quotes after the fact.

The practice of allowing sources to review and approve quotes has become standard for many reporters, something that emerged in the last few months. Sometimes, quote approval can be a condition for a source cooperating, as we saw with the recent story of Michael Lewis and his access to the White House.

Sources argue that reporters often get quotes wrong, so approval is just a way to ensure accuracy. Others respond that such quote approval is an ethics violation, since, as a Times memo put it, the practice “risks giving readers a mistaken impression that we are ceding too much control over a story to our sources.”

New York Times: “In New Policy, The Times Forbids After-the-Fact ‘Quote Approval’” (including text of memo released by the paper)